Niche markets and different food products
Niche food markets are specialized markets which are constantly competing with those large markets. Usually, in niche markets, you can find specific foods, for specific customers. A whole market is created for a specific demographic area, and for the consumers with exact buying behavior. Buying behaviors are different and they can depend on several factors. For example, a niche food market can be a small store with kosher milk that Jewish consumers will buy in Atlanta. The other example can be the group of people who wants to eat healthy foods, and that is why the group will buy only organic foods.
For these markets, it is crucial to have specific target audience, and that audience should have specific needs and desires. When someone is starting this kind of business, goals must be properly set, and the targeted audience with exact wishes must be found, because in other scenario, the whole business would fall apart without buyers, and it can be very risky. In order to create niche product, several things must be considered, such as buying trends in the country, demographic area, and target audience that will buy the products. Lately, people are very interested in buying organic food, because they want to eat clean and healthy food, which is very important for long, happy and healthy life, especially for the kids. Proper nutrition is crucial, and with organic food, you will get everything you wished for in your plate. It is way better option that to eat greasy burgers or tacos you can find on every corner.
One of the newest trends in US is ethic foods. There were certain objections for the food that is served in the US, especially in smaller cities, where people will have hard time to find Mediterranean restaurants, Russian or Spanish, with delicious food. For example, Spanish food is amazing, and one of the most popular dishes is paella. It is a dish where rice which is saffron flavored is combined with shellfish and meat, prepared in special paella pan. People are more interested in ethnic foods for several reasons. One group of people would love to eat ethic food because one simple and obvious reason – as descendents from that specific culture, they want to eat those dishes. The other group of people is not descendents but they would love to eat certain food. Great examples of ethnic food are Kosher foods, food from Middle East, Halal food, Thai food, and Mexican, Chinese, Italian, Greek and Spanish cuisines. People would love to have the chance to buy and eat some specific products from the other parts of the world, because all those cuisines are giving special nutrition. For example, Greek cuisine is on the third place of World’s healthiest nutrition and cuisines.